Gloves

Helmets

Lacrosse

Sale

Cascade

Warrior

Bauer

Schutt

Brand

Black

Blue

Brown

Gold

Gray

Green

Orange

Purple

Silver

White

Yellow

Color

Adult

Youth

Unknown

Age Group

Player

Position

Used

Condition

XRS Pro

# Cascade XRS Pro Helmet


###  Product Description:

The Cascade XRS Pro Helmet sits at the pinnacle of Cascade's lacrosse helmet offerings, designed to be the ultimate choice for professional and elite players seeking the most advanced protection and performance available. A key feature is the innovative Tri-Liner System, which incorporates three distinct layers of liner technology. This multi-layered approach aims to effectively manage a wide range of impacts, from high-powered checks to glancing blows, for maximum player safety. The XRS Pro also boasts the Pro Vision mask with an angled second vision bar, designed to maximize a player's downward visibility for superior ground ball tracking and overall situational awareness on the field. Cascade equips the XRS Pro with these cutting-edge features to prioritize player safety and performance, aligning with their commitment to being a leader in lacrosse equipment innovation. 


### Perfect helmet for:

serious players who demand the absolute best in protection, comfort, and visual clarity


### Key features include:



* Gen4 EPP and NV3 Foam, Cascade’s top-of-the-line impact absorption combination. 
* The 360 fit system wraps comfortably and securely around your head, unlike some helmets that sit on top. 
* HardTail SPRfit with customizable jaw pads allows for micro-adjustments to achieve a personalized 360-degree secure and comfortable fit. 
* A revolutionary second VisionBar angled at 32 degrees, significantly enhancing downward visibility for ground ball plays. 
* XFLOW ventilation maximizes breathability with expanded ventilation ports for cool air intake and hot air exhaust. 


### Top competitors comparison: the [Warrior Burn](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/warrior/burn-14/l12316) and the [STX Rival](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/stx/rival-5/l7661) 

The Cascade XRS Pro lacrosse Helmet stands out for its focus on elite protection and customizable fit. It boasts Cascade’s top-of-the-line impact absorption with Gen4 EPP and NV3 foam. The Warrior Burn Lacrosse Helmet prioritizes protection similar to the XRS Pro, featuring a multi-impact-absorbing shell and a comfortable liner. The STX Rival Lacrosse Helmet is a strong contender for players seeking a balance between affordability and features. 


### Progression:

The XRS Pro builds upon the foundation of the pre-XRS models like the Cascade XRS and the Cascade S while offering advancements in liner technology, vision enhancement, comfort, fit, and weight reduction.


### What people are saying (edited for clarity and brevity)

PROS:



* This helmet is perfect and super comfortable. It feels really snug on my head and neck. I also really like the quick clip, unlike the other xrs. The magnet only releases when pulled down. Easy to put on with gloves.
* I have had most Cascade helmets and this is by far the best yet. Not since the Pro 7 have I had a helmet that protected the back of my head.
* I am using it as a goalie and I have no complaints. Fits true to size, feels amazing, and looks great.

CONS: 



* Love the Cascade helmets, but wish they had a size in between Youth and Adult. My son has just about outgrown his youth helmet, and this adult helmet says he should fit, but the adult is still too large.
* Considering the price it is better if you are pursuing higher levels and not necessarily for those who are just starting. It is a little difficult to adjust the straps yourself so I would recommend having someone like a coach, teammate, friend, etc help
* Pricey, especially if you customize it.


### Expert notes ([by elite seller Benaround](https://sidelineswap.com/locker/benaround)) 

If you're a serious player demanding top-of-the-line protection without feeling weighed down, the XRS Pro is a great helmet. It has the multi-layered Tri-Liner Plus system to absorb every check and shot, but it also feels ridiculously light. The SuperMono shell distributes weight evenly, so it practically disappears on your head. No more feeling like you're lugging around a brick during practice! The pro model features the BalancePoint Technology, which shifts the center of gravity for a balanced, secure fit that won't wobble around. Its an overall great helmet. 

Overall feel: ⭐⭐⭐⭐⭐

Visibility: ⭐⭐⭐⭐

Protection: ⭐⭐⭐⭐


---

CPV-R

# Cascade CPV-R Lacrosse Helmets


### Product Description:

Designed for advancing youth players, the CPV-R builds on Cascade’s legacy of innovation to deliver the most advanced impact management system ever found in a Cascade youth helmet. This state-of-the-art system features Cascade’s Seven Technology Liner, which absorbs and distributes impact force upon contact, minimizing the risk of concussion. The CPV-R doesn’t stop there, it also incorporates the comfortable and familiar SPRFIT adjustable ratchet system. This system allows for a customized fit that grows with your young athlete, ensuring minimum comfort throughout the game. With cutting-edge protection and a focus on adjustability, the Cascade CPV-R Lacrosse Helmet prioritizes both safety and performance making it a perfect choice for young players aiming to dominate the competition. 


### Perfect helmet for:

Youth players age 9-13, who seek a balance between protection and affordability


### Key features include:



* A multi-layered liner system incorporates various layers of materials to effectively absorb and disperse the force of impacts.
* A Chevron face mask design. The bars' placement offers an increased field of view without compromising protection. 
* A single-piece shell and visor design contribute to a lighter overall helmet weight, reducing fatigue and improving mobility on the field. 


### Top competitors comparison: the [Warrior Burn Jr](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/warrior/burn-14/l12316) and the [Cascade S Youth](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/cascade/s-61/age-youth/l179276)

Today's young players have strong options in the Warrior Burn Jr and Cascade S Youth. All three lacrosse helmets prioritize safety with certifications, but target different aspects of the game: the CPV-R, features a multi-layered liner system, offering a balanced approach to protection. Today's Warrior Burn Jr echoes this focus with a combination of foams, while the Cascade S Youth prioritizes a sleek design and comfort features like a memory foam fit system, making it a great choice for young players starting out.


### Progression:

Cascade took a big step forward with the release of the CPV-R helmet. In addition to making the helmet look better than its predecessor the CPV, it has new functional features, like a liner system and downward-sloping face mask for increased visibility and enhanced looks.


### What people are saying (edited for clarity and brevity)

PROS: 



* My son has a larger-than-average head. He is age 11, and we ordered the largest Youth size. It was snug, but not too tight. I like that it has an adjustment button on the back of the helmet.
* Despite his small head, my son finds this helmet sits perfectly, does not wobble, and does not obstruct his vision during play.
* I bought this helmet for my son to use for practicing in the off-season. It is solidly constructed, lightweight, and excellent quality.

CONS: 



* I only wish there was an available size larger than M/L that wasn't a custom order. I have several kids on my team who require larger helmets.
* Only issue is that Cascade doesn' make a L/XL for kids with bigger heads.
* The only complaint my son has is of the chin strap. Although we've adjusted it, its too tight and leaves an indentation on his chin.


### Expert notes ([by elite seller Benaround](https://sidelineswap.com/locker/benaround)) 

Stepping up from the original CPV, the CPV-R is an excellent pick for advancing youth players. It's a perfect helmet for young attackers and midfielders on the rise. It has a dial-adjust system that lets you fine-tune the tightness. No more helmet bouncing around during ground ball scrambles! It's also well-ventilated, a significant plus for keeping cool under pressure.

Overall feel: ⭐⭐⭐⭐

Visibility: ⭐⭐⭐⭐

Protection: ⭐⭐⭐⭐


---

# Cascade R Lacrosse Helmets

The Cascade R Lacrosse Helmet falls right in line with Cascade's commitment to constant improvement. Released before the top-of-the-line Cascade S, the R still offers a significant leap in protection and comfort compared to previous models. A key selling point is the adjustable "R" fit system, ensuring a secure and comfortable fit for a wide range of head sizes. It also boasts the innovative "R" design, a sleeker and more aerodynamic evolution of the "tail fin" featured on prior Cascade helmets. The Cascade R represents a stepping stone between previous iterations and the cutting-edge technology of the Cascade S, making it a great choice for players seeking a balance between affordability, advanced features, and the Cascade legacy of excellence.


### Perfect helmet  for:

advanced youth, high school and collegiate players


### Key features include: 



* SevenTechnology liner and Poron XRD foam work together to absorb high and low-energy hits. 
* HardTail SPRfit system and adjustable jaw pads offer a personalized fit. 
* SuperMono R shell provides a lightweight structure for better impact management.
* R-Series chin and mask design expands peripheral vision while maintaining strong frontal protection. 


### Top competitors comparison: the [Warrior Burn](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/warrior/burn-14/l12316) Lacrosse Helmet and the [STX Rival](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/stx/rival-5/l7661)

Stacked against competitors Warrior Burn and STX Rival, the Cascade R holds its own as a mid-range option. While the Warrior Burn boasts advanced padding focused on high-impact areas and the STX Rival offers great value with its adjustable fit system, the Cascade R strikes a balance between protection and affordability. All three helmets meet safety certifications and will perform well on the field. The deciding factor might come down to whether you prioritize a customized fit (STX Rival) or advanced padding technology (Warrior Burn).


### Progression:

The Cascade R helmet wasn't the first in Cascade's line. It succeeded the Cascade CPX-R, marking a significant leap in design and functionality. Here's a breakdown of the progression:

**Pre-R Era:** Cascade's journey began with the original Cascade helmet, a major upgrade from traditional leather buckets. It offered a sleek design and more protection for the face. Models like C2 and CLH2 followed, refining the shape and introducing the now-familiar visor design.

**[CPX-R](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/cascade/cpx-r/l857):** This helmet introduced the "tail fin" design element still seen in Cascade helmets today. It also boasted a new liner system and a downward-sloping face mask for better visibility and aesthetics.

**[Cascade R](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/cascade/r/l856):** Here's where the R takes center stage. It built upon the CPX-R's foundation with several key upgrades:



* **Enhanced Protection:** The R incorporated Cascade's Seven Technology liner system, which effectively disperses impact energy throughout the helmet. It also featured Poron XRD foam, a material known for absorbing high-energy hits.
* **Improved Fit:** The R offered a more customizable fit system compared to its predecessor.
* **Modern Design:** The R sported a sleek and streamlined look that became a signature of Cascade helmets.

While the Cascade S helmet has since surpassed the R as Cascade's top-of-the-line offering, the R remains a popular choice for players seeking a balance between protection, affordability, and a classic Cascade design.


### What people are saying (edited for clarity and brevity)

PROS



* This Cascade R is a tank. I play attack and take a lot of hard hits, but I feel completely confident with this helmet on. The Poron foam is incredible - it absorbs impact like crazy.
* The sizing system is super easy to use, and the liner conforms to your head perfectly. No pressure points, and no sloppy movement…it feels like it was custom-made for me. 
* The moisture-wicking liner does a great job of keeping my head cool and dry, even during the most intense games. Plus, the ear shells are comfortable and don't press down on my ears at all, which is a big deal for me. 

CONS



* The Cascade R is definitely on the heavier side compared to some other helmets i’ve used. It's not a huge deal for me, but some players might find it a little bulky, especially attack or midfielders who need maximum mobility.
* This helmet is a top-of-the-line piece of equipment, and the price reflects that. It's definitely an investment. If you're a casual player or just starting out, there might be more affordable options available that offer a good balance of protection and price.
* The customization options seem a bit limited compared to some other high-end helmets on the market.


### Expert notes ([by elite seller Benaround](https://sidelineswap.com/locker/benaround)) 

Many kids upgrade to the top-of-the-line Cascade R helmet when they reach JV or Varsity levels. It's a good helmet for any player who wants top-of-the-line protection. The venting system is good and keeps the head cool during intense games. The mask design offers an excellent downward field of view, crucial for scooping up ground balls.

Overall feel: ⭐⭐⭐⭐

Visibility: ⭐⭐⭐

Protection: ⭐⭐⭐


---

Burn

# Warrior Burn Lacrosse Helmets


### Product Description:

The Warrior Burn Lacrosse Helmet carves a niche within the Warrior brand as a high-performance option prioritizing elite protection and a modern design aesthetic. A key feature is the Viconic protection system, which utilizes lightweight diffusion plates strategically placed in impact zones like the temples and occipital lobe. This technology aims to absorb and disperse the force of a blow across a wider area, reducing the risk of injury. The Burn also boasts a BOA® Fit System, a micro-adjustable dial that allows for a personalized and secure fit, crucial for maintaining helmet stability during the rigors of the game. This focus on cutting-edge protection and adjustability aligns with Warrior's commitment to providing players with equipment that maximizes performance and minimizes injury risk. 


### Perfect helmet  for:

Serious players seeking a top-of-the-line helmet


### Key features include:



* A one-piece shell designed to absorb multiple impacts to keep you safe on the field. 
* EPP foam lining provides a lightweight and durable design. 
* The Burn comfort liner with VN foam is designed to provide a comfortable and secure fit. 
* A BOA system that provides a secure and comfortable fit. A dial allows for micro-adjustments to create a personalized fit around your head. 


### Top competitors comparison: The [Cascade S](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/cascade/s-61/l855) and the [STX Rival](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/stx/rival-5/l7661) Lacrosse

The Warrior Burn Lacrosse Helmet features an advanced protection system like multi-impact absorbing shells and comfortable liners. The Cascade S Lacrosse Helmet has an aggressive design aesthetic. The Warrior Burn and Cascade S Lacrosse Helmets are ideal for players who prioritize top-tier protection and comfort. The STX Rival Lacrosse Helmet positions itself as a more affordable option with a traditional look. The STX Rival Lacrosse Helmet is ideal for those seeking a balance between affordability and features. 


### Progression:

The Warrior Burn represents a significant leap forward in Warrior's lacrosse helmet technology, solidifying their place in the high-performance market. Warrior has released small updates to the Burn since its introduction. These involve refinements to the Viconic system, and BOA® fit for even better performance and comfort. 


### What people are saying (edited for clarity and brevity)

PROS: 



* This helmet definitely prioritizes safety. The Viconic plates in the key impact zones and VN foam liner work together to absorb impacts really well.
* This helmet is comfortable to wear throughout long games. The lightweight design and plush liner make a big difference. Plus, the ventilation channels keep my head cool and dry.
* Being able to fine-tune the fit with the adjustable straps and different padding options is a big plus. It makes a big difference in comfort.

CONS: 



* The Burn falls on the pricier side compared to some other lacrosse helmets I’ve had. 
* The sizing runs a bit large. Make sure to take proper measurements and consider consulting the size chart before purchasing.
* The color options could be more diverse, especially for the base model.


### Expert notes ([by elite seller Benaround](https://sidelineswap.com/locker/benaround)) 

The Warrior Burn lacrosse helmet is a great helmet for attackmen. The key feature is the Viconic shell technology, which is super effective at absorbing impact without adding a ton of weight. This means a comfortable, secure fit that won't bog you down. Keep in mind that the Burn sits at a higher price point than some other helmets, but for top-notch protection with a lightweight feel, it's an excellent choice for many players.

Overall feel: ⭐⭐⭐⭐⭐

Visibility: ⭐⭐⭐⭐

Protection: ⭐⭐⭐⭐


---

CPX-R

# Cascade CPX-R Lacrosse Helmets

The Cascade CPX-R Lacrosse Helmet stands as a testament to Cascade's focus on innovation for the developing player. This best-selling helmet bridges the gap between youth and elite models. One of its key selling points is the adjustable SPRfit system, which allows for a perfect fit throughout a player's growth spurts. The CPX-R also incorporates the "tail fin" design, a signature Cascade innovation that enhances weight distribution and balance for young athletes.  This helmet sits within the Cascade legacy as a major advancement from earlier models, offering significant protection and adjustability for the crucial youth and high school lacrosse stages.


### Perfect helmet  for:

all active players between the ages of 11-14 and high school players as well


### Key features include:



* A high-performance liner for absorbing forceful impacts paired with a comfort liner for mitigating low-energy hits
* A personalized and secure fit through the CPX fit system, which integrates an adjustable head pad for optimal comfort and safety. 
* A strategically positioned second vision bar that expands the player's field of view without compromising protection. 
* Maintains airflow and comfort with vents that allow for heat and moisture to escape. 


### Top competitors comparison: the [Warrior Burn Jr](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/warrior/burn-14/l12316) and the [STX Rival Jr](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/stx/rival-5/l7661) 

Despite the Cascade CPX-R's enduring presence, the Warrior Burn Jr and STX Rival Jr offer strong options for young players today. All three meet safety standards, but the CPX-R takes a balanced approach with a traditional design, adjustable fit, and multi-layered impact absorption. The Warrior Burn Jr mirrors this focus on protection through its combination of foams, while the STX Rival Jr prioritizes affordability and adjustability, similar to the adult STX Stallion, making it a great choice for a comfortable, budget-friendly fit for growing athletes.


### Progression:

The Cascade CPX-R wasn't the first iteration in Cascade's lacrosse helmet legacy, but it was a significant step forward in design and functionality. Here's a look at the progression leading up to the CPX-R:

**Pre-CPX-R Era:** Cascade's journey began with its original helmet, a major leap from traditional leather head protection. This helmet offered a more streamlined design and increased facial protection. Subsequent models like the C2 and CLH2 continued to refine the shape and introduce the now-familiar visor design.

**[Cascade CPX-R](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/cascade/cpx-r/l857):** This helmet marked a turning point for Cascade, introducing several key upgrades:



* **Inspired Design:** The CPX-R drew inspiration from the automotive industry, evident in its sleek lines and distinctive "tail fin" design element, which is still used in the most current Cascade models.
* **Enhanced Protection:** The CPX-R boasts a revamped liner system for better impact absorption. Although not the original Seven Technology liner system seen in later models, it represented a step forward in safety.
* **Improved Visibility:** Compared to earlier models, the CPX-R features a downward-sloping face mask. This improves a player's field of view without sacrificing protection.

The CPX-R builds upon the foundation laid by Cascade's earlier helmets, focusing on improved aesthetics, better protection, and enhanced player experience. It paved the way for the introduction of the Cascade R, which further refined the design and incorporated Cascade's innovative Seven Technology liner system for superior impact management.


### What people are saying (edited for clarity and brevity)

PROS:



* My son wore the CPX-R to a game last weekend and loves it. He says he can see better, and it fits better than the helmet we had on loan from our program. He also says he was less "sweaty" in this helmet. Awesome helmet at a great price.
* This helmet is excellent for my 10 year old. It’s comfortable, fits securely, and definitely protects her face and head. Definitely recommend.
* I have a small head. The CPV-R feels smaller than the CPV which I like. Overall, I like the CPV-R better, the fit is more snug, and the peripheral vision is great. 

CONS: 



* A bit expensive for a youth helmet, but all good lacrosse equipment seems to be pricey these days. 
* ⁦The only issue is that Cascade doesn't make a L/XL for kids with bigger heads. They assume only the smaller kids play lacrosse so there is no need to make them?? Other then that the helmet is nice but a little pricey.
* After about a month of owning this helmet, the padding behind my head folded up and fell off.


### Expert notes ([by elite seller Benaround](https://sidelineswap.com/locker/benaround)) 

The CPX-R is a very light helmet. It has less protection than the higher-end models, especially in head-to-head collisions. An eight-year-old isn't going to get hit by a 200-pounder, so they don't need all the extra materials that adult helmets have. Also, there is no sizing with the CPX-R, as the helmet has a pinch-able adjustment feature at the base of the neck. 

Overall feel: ⭐⭐⭐

Visibility: ⭐⭐⭐⭐

Protection: ⭐⭐⭐⭐⭐


---

CS Youth

# Cascade CS Youth Lacrosse Helmets


### Product Description

The Cascade CS Youth Lacrosse Helmet represents an earlier generation of Cascade's youth offerings, preceding the more advanced CS-R. While the CS-R caters specifically to U12 players, the CS is suitable for a slightly younger age group. The CS helmet prioritizes affordability and basic protection for beginners. One of its key selling points is the Full Pivot System, which allows for a quick and easy adjustment to achieve a secure, customized fit.  The CS maintains Cascade's commitment to safety by incorporating a Gen3 EPP liner system that meets lacrosse standards. Within Cascade's history, the CS bridges the gap between basic equipment and feature-rich helmets designed for older age groups.


### Perfect helmet  for:

the youngest lacrosse players


### Key features include:



* Fit Switch® technology for an instant fit.
* Full Pivot System for quick, secure adjustability.
* Monocoque Shell for ultralight protection.


### Top competitors comparison: The [Warrior Burn](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/warrior/burn-14/l12316) Jr and the [STX Rival](https://sidelineswap.com/shop/lacrosse/lacrosse-helmets/stx/rival-5/l7661) Jr 

The Cascade CS Youth Lacrosse Helmet prioritizes comfort and ease of use for beginners. It features a lightweight shell, memory foam padding, and a 3-bar design for maximum visibility. The Warrior Burn Jr and STX Rival Jr focus on a balance between protection and a comfortable fit. The Warrior Burn Jr. utilizes its own multi-impact liner and adjustable straps for a secure feel. The STX Rival Jr features an air pump system for a snug fit and a more traditional shell design. 


### Progression:

The Cascade CS Youth Lacrosse Helmet represents an earlier generation of Cascade's youth offerings, preceding the more advanced CS-R. 


### What people are saying (edited for clarity and brevity)

PROS: 



* The CSt is a fantastic value for the price. It offers good protection, a comfortable fit, and a lightweight design, all at a price point that's perfect for young players or parents on a budget.
* My son just started lacrosse this year, and the CS is the perfect first helmet for him. It's lightweight, comfortable, and easy to adjust. Plus, it offers enough protection for those inevitable bumps and bruises that come with learning the game.
* My daughter gets really hot during games, so a lightweight, breathable helmet was a must-have. The CS fits the bill perfectly. It's comfortable and doesn't weigh her down, and the ventilation seems good at keeping her head cool.

CONS:



* The sizing options seem a bit limited, especially for younger kids with narrower heads. Finding the right fit took some trial and error.
* The CS is a good basic helmet, but as your child's skills and competition level increase, they might eventually need a helmet with more advanced features and protection.
* While the basic black-and-white options are classic, a few more color choices would be nice for younger players who like to have fun with their equipment.


### Expert notes ([by elite seller Benaround](https://sidelineswap.com/locker/benaround)) 

While the Cascade CS Youth Lacrosse Helmet might seem like a budget-friendly option, it's essential to know it caters to a very specific age group. This helmet is ideal for beginners or younger players (typically under 10 years old) due to its simplified sizing system and lighter weight. The trade-off for the lower price point is a less protective liner system compared to Cascade's higher-end options.

Overall feel: ⭐⭐⭐⭐

Visibility: ⭐⭐⭐

Protection: ⭐⭐⭐⭐

Rival

Model

United States (All)

US: Northeast

US: South

US: West

Canada

Seller Location

Accepts Offers

Price Drops

Sold Items Only

US Free Shipping

Item Type

Elite Sellers

Quick Shippers

Shops (Businesses)

Lockers (Individuals)

Pro Seller

Seller Type

Warrior Burn Helmet

(Used)

Warrior (Used) Burn Helmet

Warrior Burn Helmet **Limited Edition WORLD SERIES OF YOUTH LACROSSE**

Used  Cascade Helmet

Used  Cascade R Helmet

Schutt Rival Lacrosse helmet

BAUER BOX LACROSSE HELMET

BPG Nationals Lacrosse Helmet

Cascade r Lacrosse Helmet

Used  Cascade CPX-R Helmet

Used Cascade CS Youth Helmet

Cascade R Helmet (Yellow and Blue)

Used Player's Cascade CPX-R Helmet

Cascade R Lacrosse Helmet Division I Game Worn

Baltimore Crabs Youth Cascade CPVR S/M Helmet

Player's Lacrosse Cascade CPX-R Helmet Black Yellow

Cascade R Lacrosse Players Helmet w/SPR Fit, Yellow - Great Condition!

Save up to 70% off the best selection of used and new Yellow Lacrosse Helmets. Shop safely with SidelineSwap's Buyer Protection or list your gear for sale in seconds on the sports marketplace.

Yellow Lacrosse Helmets

Related Searches

Color

Category

Position

Age Group

Brand